[–] throwaway86259 link

After reading the article I still don't see how this new generation of nation branders is any different, as the author claims, from any other marketing agency that does some research on a place and slaps a logo on it.

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[–] ben1040 link

Brings to mind the Canadian government's official wordmark:

https://www.canada.ca/en/treasury-board-secretariat/services...

It's simple, yet clever (the "D" in Canada is a flagpole!) and you see it everywhere.

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[–] hkmurakami link

I guess nation branding is distinct from cultural exporting, which implicitly grants good will towards the country.

In the 21st Century I feel like no country has been more successful at this than South Korea.

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[–] kylehotchkiss link